Effective: Dezember 19, 2024

Introduction

This Privacy Statement (“Statement”) explains Mercedes-Benz HPC North America LLC’s (“Mercedes-Benz HPC”, “MBHPC”, “we”, “our”, or “us”) online practices regarding information received from you when you visit MBHPC’s website (“Site”). The purpose of this Statement is to provide a description of our online practices regarding the collection, use, and disclosure of personal information. We do not sell your personal information.

Information We Collect

We collect information about you when you visit our Site.

The categories of information we collect include:

• Identification information
• Internet or other similar network activity
• E-mail address(es)
• Internet Protocol (IP) address information and/or domain
• GEO-location of your computer, mobile device, or tablet
• Information regarding your internet activity (e.g., browsing history, search history, information regarding your interaction with an internet website, application, or advertisement, or other similar information)
• Mobile carrier and/or Internet Service Provider

This information may include, but is not limited to:

• Name
• Address
• E-mail address(es)
• Internet Protocol (IP) address information and/or domain
• GEO-location of your computer, mobile device, or tablet
• Information regarding your internet activity (e.g., browsing history, search history, information regarding your interaction with an internet website, application, or advertisement, or other similar information)
• Mobile carrier and/or Internet Service Provider

Using Information

We may use information that we collect for various functions, which may include:

• To send you information about promotions or other marketing material;
• To conduct market research using aggregated data and execute authorized marketing programs, either directly or through a third party;
• To test and evaluate the effectiveness of marketing programs, channels, and offers;
• To improve a user’s interaction and overall digital experience;
• To facilitate your participation in online activities;
• For specific purposes for which you provide consent;
• Or for any other legitimate business purpose.

Sharing Information

We may share information we collect with affiliated companies that are related by common ownership or control and/or our joint venture partners. We may share information we collect about you with third parties, such as companies performing services on our behalf to provide products or services. Some of these third parties may include the following:

• Service Providers: We may share information with third parties to execute their services in support of the Site and our business.
• Joint Venture Partners and Affiliates: We may share information with our joint venture partners and affiliates and within the Mercedes-Benz family of companies for analytical purposes, user preferences, and marketing in accordance with our customer privacy notices and applicable law.
• Changes in Corporate Structure: We may share information in connection with a merger, acquisition, consolidation, change of control, or sale of all or a portion of our assets.
• Other Disclosures: We may also disclose your information when we are required to do so for audit purposes, by law, with your consent, or when we believe that disclosure is necessary to protect our rights or to comply with a judicial processing, court order, or legal process.

We may share information we collect with nonaffiliated companies that perform marketing services on our behalf.

We may share information with other nonaffiliated companies as permitted by law, such as companies that perform services on our behalf or in response to law enforcement activity.

As part of a global company, we may share your information amongst our Mercedes-Benz affiliated companies and businesses or service providers which may be located outside your home country in order to provide you with the highest quality of products and services.

Security of Information

We maintain physical, electronic, and procedural safeguards to protect your personal information. These safeguards are designed to provide a level of security appropriate for the risk associated with the type of information to be safeguarded. Please be aware that no database, website, or digital application is guaranteed to be completely secure. Additionally, the security of your information also depends on the security of the devices and the internet service provider network used to access our Site. We encourage you to use caution in transmitting personally identifiable information and when using the internet.

Retention

Your information will be retained in accordance with our data retention policies. The retention policy that applies was determined based on business needs and legal requirements. Upon expiration of the assigned retention period, your data will be deleted or anonymized in a way that will no longer be attributable to you.

Cookies and Log Files

We use cookies and similar tools to identify your interests and particularly popular areas of our websites and use this information to improve the design of the Site and make it even more user friendly. For the same purposes, we use Google Analytics; cookies may also be there.

A cookie is a small data file sent by a web site to a computer's hard drive through a web browser that enables the site to recognize a visitor's web browser and to record activities on the web site. We use cookies to recognize visitors to our Site when they visit certain other web sites to tailor advertisements that we believe would be of interest to these visitors. By using our Site, you agree to the use of cookies.

You can also visit our Site without consenting to the use of cookies. This means that you can refuse such use and delete cookies at any time by making the appropriate settings on your device. This is done as follows:

1.Most browsers are pre-set to automatically accept cookies. You can change this setting by activating the setting "do not accept cookies" in your browser.

2.You can delete existing cookies at any time. You can find out how this works in detail in the instructions of your browser or device manufacturer.

3.The rejection or deletion of cookies is linked to the specific device used and to the browser used in each case. You must therefore reject or delete the cookies separately for each of your devices and, if you use several browsers, also for each browser.

If you decide against the use of cookies, it is possible that not all functions of our Site will be available to you or that individual functions are only available to you to a limited extent.

We collect information about all visitors to our Site in log files. The information inside the log files includes, but is not limited to, internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), operating system, browser language, date/time stamp, time spent on page and other similar information that is used in an aggregate basis to analyze trends and make improvements to the Site.

We do not respond to browser "do not track" signals at this time.

Third Party Sites and Social Media

It is important to know that our Site may contain links to third party sites not controlled by MBHPC or covered by this Statement. We recommend that you check the privacy statements of other sites you visit before providing personal information.

We also provide experiences through social media platforms such as Facebook, X, Instagram, LinkedIn, and YouTube. Any information you share publicly on these or other social media platforms is visible to any visitor to these platforms. Refer to each social media platform for their terms of use and privacy policies.

You should use caution when deciding to disclose personal information in these areas.

Information Collected From Third Parties

We also obtain information about the traffic and usage of the Site from third parties, including Google. These third parties also use cookies and other tracking technologies to capture information about your online interactions with us. We do not have control over the information that is collected, used, and shared by these third parties. We encourage you to review the privacy statements of these third parties to understand their privacy practices.

We would like to tailor the content of our Site as precisely as possible to your interests. In order to identify usage preferences and particularly popular areas of the websites, we use Google Analytics tools. Google Analytics Demographics & Interest Reporting (a subset of Google Analytics Advertising features) has been enabled to better understand the types of visitors to the Site. Opting out of Google Analytics Advertising features is possible through the following link https://adssettings.google.com/.

Children's Privacy

We do not intend our Site for use by anyone under the age of thirteen (13). We request that anyone under the age of thirteen (13) not submit any information to MBHPC through use of our Site.

State-Specific Rights

Residents of certain states, such as California, Connecticut, Colorado, Texas, Utah, and Virginia, are afforded certain privacy rights regarding our collection and use of your personal information.

California

Disclosure

The following disclosures are made pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (together the “CCPA”). This supplements any other privacy notices provided MBHPC. It applies solely to residents of California.

Collection and Disclosure of Personal Information

The below points reflect the categories of personal information we have collected from California consumers over the past twelve months, the categories of sources from which the information was collected, the business or commercial purpose for which the information was collected, and the categories of third parties with whom we have shared that information.

Categories of Personal Information Collected

• Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBHPC websites, applications, or advertisements.
• Personal identifiers including your name, address, and email address.

Sources of Collection

• You.
• Website and application analytics service providers.
• Devices and platforms you use to access our online services.
• Data analytics providers.
• Advertising networks.

Business/Commercial Purpose for Collection

• To assess aggregate visitor volume and interest.
• Improve website and application performance and functionality.
• To prevent, detect, and investigate fraud or other security incidents.
• To provide you with information about our products and services that may be of interest to you.
• To provide our products and services.
• To communicate with you.
• Marketing and personalization.
• To improve our products and services.
• To protect and secure our environment.

Categories of Third Parties Receiving Personal Information

• Affiliates.
• Marketing services providers.
• Service providers, such as data storage providers.
• Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.
• Data analytics providers.

We retain the personal information we collect for as long as reasonably necessary to achieve the purposes disclosed at the point of collection or in this Statement, unless a shorter retention period is required by law. The length of retention may vary depending upon factors such as:

• The existence of an ongoing relationship between you and us;
• Recordkeeping or legal compliance requirements;
• Supporting the operation and improvement of our business; and
• The need to resolve inquiries or complaints.

The CCPA defines the “sale” of information broadly and some of our personal information disclosures may be considered a “sale” under this definition. Some of our disclosures may constitute a “sharing” where we disclose information for targeted advertising purposes. Below we have listed the categories of personal information we have disclosed to marketing partners in a way that may be considered a “sale” or “share” for CCPA purposes:

• Personal identifiers
• Internet or other network activity

We do not “sell” or “share” sensitive personal information and we do not knowingly “sell” or “share” the personal information of minors under 16 years of age.

We otherwise use and disclose sensitive personal information only for those purposes expressly permitted under California law.

Your California Privacy Rights

California residents may have the rights listed below with respect to their personal information, subject to applicable exceptions. Please note that some of these rights may not apply to you.

• Right to Know and Access. You may have the right to confirm that we have collected personal information about you and know what personal information we have collected about you, including, as applicable, the categories of personal information we have collected, the sources from which we collected that personal information, the business or commercial purposes for which we collected, sold, and shared that personal information, the categories of personal information that we sold, shared, or disclosed to third parties for business purposes, the categories of third parties to whom we sold, shared or disclosed personal information, and the specific pieces of personal information we have collected. You may be entitled to request that we disclose this to you in a portable and, to the extent technically feasible, readily usable format.
• Right to Deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need or be required to keep such information, such as for our legitimate business purposes or to comply with applicable law.
• Right to Correct. You may request that we correct inaccurate personal information that we hold about you.
• Right to Opt-Out of Sales and Sharing of Personal Information.You may be entitled to opt out of sales of your personal information to third parties and to opt out of the disclosure of your personal information to third parties for certain targeted advertising.
• Right to Limit Use of Sensitive Personal Information.You have the right to request that we limit the use of your sensitive personal information, as defined under California law, for only exempt purposes such as to provide the goods and services reasonably expected by the average consumer who requests such goods and services, to prevent fraud, and to verify or maintain the quality or safety of goods or services we provide.
• Right to Non-Discrimination. You have the right not to receive discriminatory treatment if you exercise the rights conferred to you by applicable privacy law.

Exercising Your Rights

To exercise the rights to know and access, delete, correct, or limit use of sensitive personal information, please submit a verifiable consumer request to us by either:

• Visiting theConsumer Request Submission Form(to exercise your rights to access, know, or delete)
• Visiting theOpt-Out Form(to exercise your rights to opt-out of the sale or sharing of your personal information)

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

In order to respond to your request, we will need to verify your identity by asking you for certain personal information to match with the information we have on file. We may request that you provide us with a description of the information we require to address your rights request, including your name, email address, phone number and the nature of your request. The personal information that we use to verify your identity will not be used for any other purpose. We cannot effectuate your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

We do not discriminate against California residents who exercise their CCPA privacy rights.

To exercise your right to opt-out of sales and sharing of personal information, click: Do Not Sell or Share My Personal Information.Do Not Sell or Share My Personal Information.

Contact Us

If you have questions about this policy, please contact us at hpc@mercedes-benz.com.

Colorado, Connecticut, Oregon, Texas, Utah, Virginia

Disclosure

The following disclosures are made pursuant to the Colorado Privacy Act (“CPA”), the Connecticut Data Privacy Act (“CTDPA”), Oregon Consumer Privacy Act (“OCPA”), Texas Data Privacy and Security Act (“TDPSA”), Utah Consumer Privacy Act (“UCPA”), Virginia Consumer Data Protection Act of 2022 (“VCDPA”). This supplements any other privacy notices provided by MBHPC. It applies solely to residents of Colorado, Connecticut, Oregon, Texas, Utah and Virginia.

Applicable state law provides residents with certain rights regarding our use of your personal information. We may disclose personal information, including personal identifiers such as your name, address, email address, Internet and other network activity information, including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBHPC websites, applications, or advertisements, in a way that is considered to be for targeted advertising or the sale of personal data.

You or your authorized agent can request to opt out of the sharing of your personal information in this manner on MBHPC platforms by adjusting your browser or the Site. For general opt-out requests, click on our“Do Not Sell or Share My Personal Information”link. A detailed description of the personal information we collect, how we use it, and the third parties with whom we share personal information can be found in the points below. Please note that we do not knowingly process personal information belonging to children, as defined under applicable law.

Categories of Personal Information Collected

• Internet and other network activity information including online identifiers such as your IP address or device identifier, browsing history, search history, and information about your interactions with MBHPC websites, applications, or advertisements.
• Personal identifiers including your name, address, and email address.

Sources of Collection

• You.
• Website and application analytics service providers.
• Devices and platforms you use to access our online services.
• Data analytics providers.
• Advertising networks.

Business/Commercial Purpose for Collection

• To assess aggregate visitor volume and interest.
• Improve website and application performance and functionality.
• To prevent, detect, and investigate fraud or other security incidents.
• To provide you with information about our products and services that may be of interest to you.
• To provide our products and services.
• To communicate with you.
• Marketing and personalization.
• To improve our products and services.
• To protect and secure our environment.

Categories of Third Parties Receiving Personal Information

• Affiliates.
• Marketing services providers.
• Service providers, such as data storage providers.
• Law enforcement, government agencies, and other entities where disclosure is deemed reasonably necessary to comply with law, cooperate with lawful investigations, participate in government programs, obtain government benefits, or protect the rights, property, or safety of you, us, or others.
• Data analytics providers.

Deidentified Data

Where we are in possession of deidentified data, we commit to maintaining and using that deidentified data without attempting to reidentify it.

Disclaimer

To exercise your rights under the CPA, CTDPA, OCPA, TBPSA, UCPA, including the right to confirm whether or not MBHPC is processing your personal information, access your personal information, correct inaccuracies in your personal information, delete personal information provided by, or obtained about, you, obtain a copy of your personal information processed by us in a portable format, to correct inaccuracies in your personal data (including personal data you provided to us, personal data we obtained from another source, and derived data), opt out of the processing of your personal information for the purposes of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you (MBHPC does not do this), or appeal the denial of a request, you may contact at hpc@mercedes-benz.com. You may also submit a request through our websitehere.

In order to respond to your request, we will need to verify your identity by asking you for certain personal information to match with the information we have on file. We may request that you provide us with a description of the information we require to address your rights request, including your name, email address, phone number, and the nature of your request. The personal information that we use to verify your identity will not be used for any other purpose. We cannot effectuate your request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Changes to this Privacy Statement

Our business and the laws that regulate us change from time to time, and we therefore reserve the right to change this Statement. If we make a change to this Statement, we will post the revised version on our Site with the effective date. Any information that we collect will be used consistently with the privacy statement in effect at the time of use.