Madeline Ebert Appointed CEO of Mercedes-Benz High-Power Charging NA
- EV charging and product executive Madeline Ebert has been appointed CEO of Mercedes-Benz High-Power Charging North America.
- Ebert brings a track record of building new businesses, scaling customer-focused products and teams, and translating ambitious strategies into measurable results.
Mercedes-Benz is announcing a leadership appointment at Mercedes-Benz High-Power Charging NA (Mercedes-Benz HPC NA), effective October 22.
In her new role, Ebert will lead the company’s next phase of development, focused on delivering a reliable charging experience at scale while building an operationally excellent and sustainable charging business. Heiko Schmidt, who served as Interim CEO, has completed his interim assignment and moved to a new role within Mercedes-Benz.
“Madeline combines entrepreneurial thinking with the ability to turn strategy into execution and measurable customer impact. She has demonstrated that she can build strong teams, navigate a complex technology and partner ecosystem, and relentlessly focus on what matters to drivers. That combination makes her the right CEO to lead Mercedes-Benz High-Power Charging North America through its next stage of growth and maturity.”
Nico Dettmer, Global Head of Mercedes-Benz Charging Solutions, Mercedes-Benz AG, and Chairman of the Board of Mercedes-Benz High-Power Charging North America
Most recently, as Head of Product & Driver Experience for Mercedes-Benz High-Power Charging North America, Ebert built and scaled the Product & Technology organization and led the end-to-end driver experience. Together with her team, she achieved first-time charging success rates of above 90% while supporting the rapid scale-up of the North American charging network to more than 900 charging ports.
“The opportunity ahead is bigger than building more charging locations. It is about earning drivers’ trust every time they plug in and delivering that experience consistently at scale. I am excited to lead an incredibly talented team as we combine customer focus, operational excellence and innovation to build a charging business positioned for long-term success.”
Madeline Ebert, CEO, Mercedes-Benz High-Power Charging North America
Ebert has spent much of her career shaping the evolution of EV charging from both a technology and customer perspective. She co-founded an internal charging venture, bringing a new customer proposition from concept to market, and later helped shape the strategic initiative that led Mercedes-Benz to establish its own global High-Power Charging business. She has also led the introduction of digital charging innovations, including Plug & Charge for the Mercedes-Benz EQS across North America and Europe.
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